Effective – Count on Benecol® to help consumers reduce cholesterol and enhance their wellbeing

Managing diet is the cornerstone of cholesterol control. By making it easy to adopt a heart-healthy diet, Benecol products address health needs and also reassure consumers that they are protecting their wellbeing.

With a single portion per day, consumers can enjoy the fact that they are reducing cholesterol. Every 1 % reduction in cholesterol cuts cardiovascular disease risk by 2 %. While many people have high cholesterol, daily use of Benecol products plus a healthy diet and lifestyle may help them manage this concern without resorting to medications. More and more people would prefer this approach. Global consumer research shows that there is a significant, fast-growing opportunity for food marketers: in developed countries, more than 70 % of adults have high cholesterol. Incidence is also growing in developing countries.¹

¹ Reference: United Nations, WHO, statistics on file at www.who.int.